We habitually surround ourselves with functional and practical things that satisfy our need for convenience. Although necessity should be the primary motivation to purchase a product, we believe that a product can also inspire your emotions and bring happiness to your life.

We hope that our products will amaze you each time you use them, and like your best friends, be sources of joy and fond memories. It is our belief that good designs should be easily attainable with reasonable prices; thereby more people enjoy and take delight ofusing good designed products. Our goals are to reveal and spread the happiness through a sense of bonding with 11+ products making the world just a bit more pleasant for everyone.

We are committed to:

Unaffected by trends yet satisfy people’s sensibilities.

By finding this balance, we hope to bring joy to the owners of our products. The design of 11+ products reflects our consideration for our users, by incorporating simple and straight forward shapes and functions, ultimately eliminating the unnecessary features that are commonly found among modern products..

We also focus on delivering a “360 Design Experience” philosophy to our consumers. Each detail found when encountering an 11+ product has been well thought through it is deliberate and purposeful. Through our partnership with cloudandco (cloudand.co.kr) Design Studio, we hope to integrate both our visual language and communication in a way that can consistently communicate the spirit of 11+ to our consumers.

Focus on basic features and functions.

We are constantly flooded by products equipped with fancy technologies and various features many of which we do not utilize. Surely, advanced technologies can provide us the advantages of additional convenience. Yet how many times have we gone to an electronics store with the full determination to purchase a specific product, only to find ourselves bewildered and overwhelmed by irrelevant and superfluous? With this question in mind, the ability of products to bring pleasure to our lives is overshadowed by new technologies. Becoming an early adapter to a cutting-edge technology is important to many people. Nonetheless, 11+ intends to fulfill the basic features and functions that a product is originally expected to perform, allowing those of us yearning to return to the basics the ability to have both simplicity and convenient, modern functionality.

Provide affordable, well designed products to our customers.

We believe that all have the right to enjoy good designed products with reasonable prices. In order to provide and maintain reasonable prices, Elevenplus endeavors to cut down the complicated distribution steps that cause higher costs. We also design products to be more easily made at the very beginning of the design process. The defects that occurred during manufacturing can raise manufacturing costs and these are passed onto price. Another effort is to put only necessary functions on our products. We invest a good amount of time t

hinking certain functions that are really needed for users. If it is not needed, we just remove it.

According to the latest estimates of the WHO/UNICEF Joint Monitoring Programme for Water Supply and Sanitation (JMP), released in early 2013, 36% percent of the world’s population – 2.5 billion people – lack improved sanitation facilities, and 768 million people still use unsafe drinking water sources. Inadequate access to safe water and sanitation services, coupled with poor hygiene practices, kills and sickens over 3,000 children every day, and leads to impoverishment and diminished opportunities for thousands more.

We believe that happiness can be amplified by sharing. As we value happiness, it is our belief that no one child should be denied their basic needs and their chance to pursue happiness in life

To increase the awareness of the drinking water and its scarcity, 11+ pledges to reserve percentages of its revenue to donate lifesaving gifts through UNICEF for those in need.

1. Water Purification Tablets turn dirty, contaminated water into something safe to drink. Each tablet makes 4-5 liters of clean water.

2. Family Water Kits ensure that children can safely drink and wash. Family Water Kits include:

-Soap: allowing children to wash, thereby dramatically reducing the exposure to disease.

-Buckets and collapsible water containers: making it easier to carry water from a well or distribution point to their homes.

3. Water Pump for Clean and Safe Water provides clean and safe drinking water for children and their entire community.